How to get notified of App Store sales

Updated 2026-08-04

Apple does not push you when someone subscribes. This surprises people coming from Stripe, where a webhook fires in seconds.

Why not

App Store revenue reporting is built around Sales and Trends reports — generated on Apple's schedule, typically a day behind. There's no live revenue feed for a developer to subscribe to.

That's a deliberate architectural choice on Apple's part, and it's why no tool shows genuinely real-time App Store revenue. More on the constraint.

The options

App Store Server Notifications

Apple's closest equivalent to a webhook. Configure an HTTPS endpoint in App Store Connect and Apple posts subscription events — purchases, renewals, cancellations, refunds — as they happen.

Genuinely near real-time, which is the good news. The catch: you need a server to receive them, and the payloads are signed JWS that must be verified and decoded. It's a development task, not a settings toggle.

RevenueCat or similar

If you already use a subscription platform, it consumes App Store Server Notifications for you and can forward alerts to Slack, webhooks or email. Easiest route if you're already integrated. See RevenueCat alternatives.

Sales and Trends, checked manually

Free, no setup, a day behind. Fine if you don't need immediacy.

Where FRGMNT stands

Straight about it: FRGMNT does not currently deliver App Store sale notifications. The App Store integration authenticates and validates credentials, but the reporting pipeline is still in development.

Unified sale alerts work today for Stripe, Lemon Squeezy, Gumroad and PayPal — provider webhooks reach a stateless relay that forwards a push and stores nothing.

If App Store alerts specifically are what you need right now, App Store Server Notifications or RevenueCat are the honest answers.

A realistic expectation

Even with Server Notifications, Apple's revenue figures stay a day behind. You can know a subscription happened in near real time; you cannot know your exact App Store revenue for today, today. That's a platform property nobody can engineer around.