Gross vs net MRR

Updated 2026-08-04

MRR is conventionally gross — before payment processing fees. That's the standard, and it's a sensible one: it makes MRR comparable between businesses regardless of who processes their payments.

But if you sell across several platforms, the fee gap is large enough that gross alone will mislead you.

What each platform takes

Approximate, and worth checking against your own statements:

Platform Typical cut Notes
Stripe ~2.9% + 30¢ Payment processor; tax is your problem
Lemon Squeezy ~5% + fees Merchant of record; handles VAT/sales tax
Gumroad ~10% flat Includes hosting and checkout
Apple App Store 15% or 30% 15% under the Small Business Program
PayPal ~3.5% + fixed Varies by country and method

Why the difference matters

$10,000 of gross monthly revenue nets roughly:

That's a $2,700/month spread on identical gross revenue. For most solo businesses that gap is larger than the profit margin.

The higher fees aren't necessarily bad deals. Lemon Squeezy's cut buys you out of registering for VAT in dozens of jurisdictions. Apple's buys distribution. But you should know what you're paying for.

Track both, separately

The practical model:

Blending fees into MRR gives you a number that's neither standard nor comparable, and hides the very thing you'd want to act on.

How FRGMNT reports this

Honestly, including where it's imprecise:

If you need exact net figures for accounting, use each platform's own reporting. If you want a fast, honest view of what recurs and roughly what landed, that's what the app is for.

The decision this should inform

If you're choosing where to sell a new product, run the numbers net rather than gross. A $49 product sold through Gumroad nets about $44; through Stripe about $47.30. Over a thousand sales that's $3,300 — which may or may not be worth the checkout and hosting Gumroad provides, but should be a decision rather than an accident.

Frequently asked

Is MRR gross or net of fees?

By convention MRR is gross, before payment processing fees. This makes it comparable between businesses using different processors. Track fees separately rather than netting them into MRR.

How much do payment platforms actually take?

Roughly: Stripe around 2.9% plus 30 cents, Lemon Squeezy around 5% plus fees as a merchant of record, Gumroad around 10% flat, and Apple 15% or 30% depending on your tier.

Why does the fee difference matter so much?

Because the same $10,000 of gross revenue nets around $9,700 on Stripe and around $7,000 through Apple's standard tier. Comparing platforms on gross revenue alone hides a difference that can exceed your profit margin.

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