App Store commission calculator

Updated 2026-08-04

Enter your gross price to see proceeds at each rate.

Which rate applies to you

15% if either:

• You're enrolled in the App Store Small Business Program — available if you earned under $1M across all your apps in the previous calendar year, or
• A subscriber has been paying for more than one year. Auto-renewable subscriptions drop to 15% after the first year regardless of programme enrolment.

30% otherwise.

If you qualify for the Small Business Program and haven't enrolled, do it. It is the highest-value form to fill in that exists for a small developer.

Why it matters for pricing

At $49.99/year and 100 subscribers a month:

• 15%: $4,249 monthly proceeds
• 30%: $3,499 monthly proceeds
• Difference: $750/month, or $9,000 a year

Comparing against other channels

The same $49.99 sold elsewhere, roughly:

Apple's cut buys distribution and discovery that direct channels don't provide, so this isn't a straightforward argument for selling direct. But if you offer both, the economics of steering customers to the web are substantial.

See App Store + Lemon Squeezy for the two-channel case, and gross vs net MRR for how to report it.

Reporting note

Apple reports proceeds — already net of commission. Stripe reports gross with fees itemised. Adding them directly compares a post-fee number to a pre-fee one, which is one of the main reasons multi-platform revenue is hard to total by hand.