Stripe and Gumroad in one number

Updated 2026-08-04

This is the classic mixed indie business: a recurring product billing through Stripe, and one-off digital products — templates, ebooks, courses — selling through Gumroad.

It's a great combination to run, and a terrible one to measure carelessly.

The mistake that ruins the metric

Say your Stripe MRR is $3,000. You launch a template pack on Gumroad and it does $4,000 in a week.

If your dashboard adds those together, it now says $7,000 MRR. Next month, with the launch over and nothing having gone wrong, it says $3,200 — and you appear to have lost 54% of your business.

You haven't. You had a good launch. But you've destroyed the one property that makes MRR worth tracking: that it's a stable, predictable baseline you can forecast and make decisions against.

Two numbers, not one

The right model for a mixed business is two figures side by side:

True MRR — what recurs. Stripe subscriptions only, interval-normalised. Your baseline. Should move smoothly.
Today's cash — what actually arrived. Stripe and Gumroad. Spiky by nature, and that's fine, because nobody forecasts from it.

FRGMNT shows both at once, and deliberately refuses to fold Gumroad into MRR. See does one-off revenue count towards MRR? for the general principle.

What each side contributes

	True MRR	Today's cash	Ledger
Stripe	✅ interval-normalised	✅ net of fees and refunds	✅
Gumroad	❌ by design	✅ today's sales	✅

Gumroad fees are not currently subtracted, so the Gumroad share of today's cash is closer to gross than net. Stripe's fees are exact.

Why this combination is worth tracking together

Because the two halves inform different decisions. MRR tells you whether the business is compounding. Cash tells you whether you can pay for something this month. Founders running both usually watch Gumroad obsessively during a launch and forget Stripe entirely — then have no idea what their actual baseline is.

Having them in one app, clearly separated, is the point.

Selling on Lemon Squeezy too?

Lemon Squeezy is the interesting middle case — it does genuine subscriptions, so unlike Gumroad it does contribute to MRR. See Stripe + Lemon Squeezy.

Frequently asked

Should Gumroad sales be added to my Stripe MRR?

No. Gumroad sales are almost always one-off, and one-off revenue is not recurring. Adding them inflates MRR and destroys the usefulness of the metric for forecasting. FRGMNT keeps them in today's cash instead.

How do I see total revenue across Stripe and Gumroad then?

Use two numbers, not one. True MRR tells you what recurs; today's cash tells you what arrived. FRGMNT shows both simultaneously, which is the honest way to represent a mixed business.

What about Gumroad memberships?

Gumroad supports recurring memberships, but FRGMNT does not currently compute MRR from them, so they appear in cash rather than MRR.